Austrian startup Wappwolf launches at DEMO Fall Conference in Silicon Valley : A platform that enables web applications to be combined for the first time

At the DEMO Fall 2010 Conference, Wappwolf is presented the world’s first platform for web applications that allows the user to combine different apps in a process chain. With the help of Wappwolf, users can combine web applications and configure them for the first time together, so that recurring jobs can be completed

automatically. Michael Eisler, CEO Wappwolf: “The fields of application with

such an idea are boundless. The ‘Wappwolf Principle’ works for all kinds of programs. The contents allow themselves to be converted into other formats; to

be marked, sent, archived, or read in systems.”Matt Marshall, executive producer of DEMO, enthuses, “Wappwolf is raising theidea of ‘software as a service’ to a whole new level in the way it revolutionizes the interaction with individual solutions and, thus, saves private customers and businesses time and effort.”

Example of usage: A user has pictures saved on his digital camera, and he wants to archive every photo on his computer. However, he also wants to make a lighting adjustment in each picture, remove red-eye effects, rotate pictures so they appear upright and then post them all on Flickr or Facebook. Eisler: “It’s labour-intensive and time-consuming to have to follow every step for every single picture. With Wappwolf, the user can simply select the required application, which will then complete the desired tasks for him. He can put several of them in a chain of steps, and can then sit back as the processes are completed in sequence automatically.”

The user can save the process flow sequence that is best for him, and use this over and over again. This can be done regardless of whether the app is for private or business use, translations or spelling checks, etc.

Following the launch there will be a Wappwolf Smartphone application, which can be used to easily edit photos/videos from mobile phone cameras, and attachments from emails, using personalised workflows with the Wappwolf platform.

The community controls the supply and demand of applications Within the next 12 months Wappwolf expects to offer some 1’000 apps – mostly at a price and some free of charge. Which applications will be made available is to be decided by the user/developer community. This is because every developer can develop a program, upload it, and can then receive a portion of the royalties. Also the users can stipulate specific requirements for a solution for development.

On Wappwolf’s internet platform, ‘social sharing’ plays an important role. Discussion fora, ratings, taggings and rankings enable for a lively exchange between developers and users about ideas for applications, methods of resolution, and hit lists of the most popular apps and workflows. Eisler says, “With our participation in the DEMO Conference, and our other activities in California we aim to win more developers over and have them program applications for Wappwolf; similarly, we want to engage web apps providers for collaboration, and, of course, we would like to get the attention of any early adopters.”