eBay Census reveals eCommerce trends across all 28 States & 7 Union Territories

Mumbai retains its position asIndia's Second Largest eCommerce Hub: eBay Census 2011eBay India, India’s leading eCommerce marketplace, revealed that Mumbai was the second largest eCommerce Hub in the country, according to the eBay India Census 2011. Mr. Kashyap Vadapalli, Director-Category Management, eBay India, today unveiled the 4th edition of the annual eBay Census Guide which documents the key trends in online buying, importing, selling & exporting across Indians in the Top 20 eCommerce Hubs, 28 states and 7 Union Territories. eBay Census also revealed export trends to 189 countries as well as import trends from 120 countries.

India’s Top 5 eCommerce Hubs areDelhi, closely followed by Mumbai, Bengaluru, Jaipur & Chennai. According to the eBay India Census, Mr. Vadapalli revealed:

Online Shopping is mainstream & a nationwide phenomenon:Indiahad over 3,311 eCommerce Hubs from all 28 States and 7UnionTerritories. The Top 5 States with the most transactions were Maharashtra,Delhi, Tamil Nadu, Karnataka & Andhra Pradesh.

Consumers & Entrepreneurs from Rural India are increasingly plugged into eCommerce: Over 1,267 Rural Hubs are transacting online with 1 out of every 10 purchases from Rural India as well as 1 out of every 20 sales from Rural India.

Metros (India) have a dominant share of purchases, with Tier 2 & 3 cities (Bharat) catching up fast: Metros (India) contributes 51% of all eCommerce Transactions while Tier 2&3 Cities (Bharat) contribute about 40% of transactions & Rural India contributing to 9% of transactions.

Online Indians are brand savvy: eBay Census Top 5 Brand Rankings revealed Sony as the largest brand on eBay followed by Nokia, Samsung, Apple & Reebok.

Women Shoppers are increasingly addicted to shopping online: Women shoppers are buying cosmetics, jewellery, watches, fashion & fitness equipment online. Over 45% of all purchases are in the Lifestyle category.

Electronic gadgets continue to rule the online shopper’s wallet: Gadgets continue to be the most popular choice & contribute to 50% of all purchases.

Indian Retail Exports accelerating rapidly & export to 189 countries worldwide: Indian entrepreneurs export a variety of products to millions of eBayers in 189 countries around the globe. The Top 5 Countries Indians export to areUnited States,United Kingdom,Australia,Canada&Germany.

The eBay Census 2011 also revealed many interesting trends about the online shopping habits of Mumbaikars including:

Tech Savvy Residents: Technology products had the highest domestic transactions (47%) while Lifestyle products were the most popular Imports (80%)

Handbag Crazy: Mumbai chickas rightfully bag their glamour quotient, snagging the most handbags in the country.

Shower Power: Mumbai keeps the country clean with the most sales of bath & shower products.

Time Tellers: Mumbai keeps the world on time, exporting the most wrist watches

Collectors: Mumbai wishes to own a piece of the world, buying the most stamps on eBay.

Mumbai’s Top 5 Bought & Sold

Top 5 Bought:RepublicofIndiaCoins, Memory Card Readers, Bluetooth Headsets, Chronograph Watches, White Gold Diamond Rings

Top 5 Imports: Blu Ray Movies, Natural Diamonds, Collectible Pipes, Sunglasses & CasualTees.

Top 5 Sold: Bathand Shower Products, Headphones, Phone Cases, 500 GB Pen Drives, Natural Diamonds.

Top 5 Exports: Rubies, Auto Mouldings, Homeopathic Remedies, Bollywood Movies, Women's Fragrances.

Top 5 Brands: Nokia, Apple, Samsung, Seagate, Casio

For your own free copy of the eBay Census Guide with more India facts, please log onto www.eBay.in/census