Customization works. Right from gifts and cakes to room walls and handicrafts, everything is about customization today. Even customization for children has gained prominence with fancy birthday cakes and gifts. Reason enough, Roshni, a designer from the National Institute of Fashion Technology has started her boutique that offers furnishing options for children’s rooms.
A child’s room is more than a space to sleep. It’s a place to play, learn, dream and grow. It is a sum-total of experiences and environment where a child can enjoy the simple pleasures of being a child. After graduating from NIFT and working in export industry for a few years, I took a career break by choice to settle my family and kid. The same kid is now inspiring my business idea
– Roshni, Founder, Little Charms.
Started in 2010, with the aim to assist urban parents in their quest to gift their children with a special cozy place, Little Charms offers personalised bedding and room décor accessories for kids between the ages 5-12 years. The idea of personalisation remains at the heart of all their products giving kids a sense of ownership. Having a blog to herself, a chunk of business comes through onlines sales on Shopo.
Based in Gurgaon, the boutique like other retail businesses today is not limited by offline store presence. They have also extended their services online with the objective of reaching out of urban parents, world over. They have now extended their product range to customized party return gifts and bulk orders for companies and hospitals.
Started by family funding in her house, Little Charms’ products were first tested through displays in exhibitions. Receiving good response from parents and kids for personalized kids’ products, Roshini gradually expanded to set up a dedicated workshop for meeting increasing demands.
Little Charms’ experience so far at exhibitions show that girls are very clear about their choices and state what they want while boys explicitly state what they don’t want in their customized products. They believe that every kid has a designer in them with clarity about what they want and how they want it. With personalization being their clear USP, they aim to work on designs which can stay with the kid for long and not get passed over as a temporary phase.
Apart from Shopo, they have marketed themselves through platforms Craftsvilla, Yellowcloset and Zansaar to exhibit their products and market them to the right audiences. The vision of this company is set towards achieving a strong online presence through marketing and an ecommerce portal of their own. In the near future, they are also looking to establish themselves in the category of kids’ linen and clothing as competition for Lilliput in linen and GnJ in clothing.
“Sam Walton, Founder of Wal-Mart rightfully said, ‘There is only one boss -the customer. And he can fire everybody in the company right from the chairman to everybody else, simply by spending his money somewhere else.’ We at Little Charms are working towards making our Little Bosses happy!” says Roshni.
It is indeed heartening to see individual creators like Roshni getting their due and pursuing their passion and sustaining a business alongside it. We wish Little Charms all the best and stay tuned for stories on more such creative folks!