Vizury Interactive, a digital marketing technology company, today announced that it has raised close to USD 9 Million in its Series B round of funding. The funding was led by Nokia Growth Partners (NGP) with participation from existing investors Ojas Ventures and Inventus Capital Partners. Existing angel investors who led the seed round of funding also continue to remain invested. The funds will be used to strengthen the company’s presence across Asia, Australia and South America, step up R&D efforts and drive product innovations.
Vizury is a digital marketing pioneer enabling large/medium e-commerce and online travel companies maximize the value of their digital data with an enterprise class digital marketing solution called Visitor Relationship Management (VRM). VRM is already widely used by global industry leaders such as Webjet, Virgin Airlines, Expedia, Zuji, Netshoes, Viajanet, Zozo, Kokuken, Ctrip, Yintai, Jabong, Jet Airways and MakeMyTrip.
“We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service” said Chetan Kulkarni, co-founder and CEO of Vizury.
Built on a powerful digital advertising platform, VRM helps analyse massive volumes of digital data, draw meaningful insights and use it to deliver highly pertinent ads on the fly. Additionally, the fully managed VRM solution allows Vizury customers the flexibility to make the best product/service recommendations that match individual consumer needs by aligning VRM campaigns with their own programs. This has a dramatic, positive impact on conversions. With VRM, Vizury has witnessed a remarkable 450% growth over the past year. Vizury’s media partners include some of the world’s largest ad exchanges, ad networks, DSPs, SSPs and technology driven marketplaces.
John Gardner, NGP managing partner in the US, said, “Vizury’s industry-leading behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions. With this investment, we reinforce NGP’s commitment to investing in the growth of the global advertising technology space”. Anupam Rastogi, principal at NGP Advisors India, who has joined Vizury’s Board, said, “We are pleased with the strong product, technology and analytic capabilities that Vizury has built. We believe Vizury’s technology has the potential to optimize customer acquisition and digital marketing for a range of clients.We look forward to working with Vizury and supporting the team in its global growth”.