A Day in the Life of Bhavish Aggarwal involves making sure the cabs work on time, and, cracking strategic deals. The latter part we got to know now, when Ola Cabs partnered with MakeMyTrip to provide integrated cab services to MakeMyTrip customers.
Olacabs, an aggregator of car rentals and point-to-point cab services, announced its strategic tie up with MakeMyTrip (India) Pvt. Ltd., an online travel company, to offer car rentals for local and outstation travels in the three cities where Olacabs is present today – Mumbai, Bangalore & Delhi-NCR. Olacabs is the first car rental partner on MakeMyTrip to charge travelers from point of origin to point of destination and not on a garage-to-garage model, providing considerable cost savings to travelers. Olacabs launches on MakeMyTrip with a ‘5 Star’ rating. Apart from car rentals, customers can also opt for pick and drop to the airport while booking on MakeMyTrip and avail of a flat 10% discount on the taxi fare.
Travel portals today have increased the bouquet of travel related services on offer to include ancillary services like cab bookings and hotel accommodations. Also, the average online travel customer prefers to get all his travel related needs answered through one interface. This partnership with Olacabs makes available, a convenient and reliable on ground transportation solution for MakeMyTrip customers.
Commenting on the partnership, Bhavish Aggarwal, Co-founder and CEO, Olacabs said, “We are currently in an accelerated expansion mode and are looking to increase our presence across the country. We will continue to look for strategic partnerships that have a good fit with the Ola brand and create access to high value customers. We are confident that the partnership with MakeMyTrip.com will be a win-win at both ends.”
This development comes in the wake of Olacabs’ efforts to increase its robust, competitive presence throughout metros in the country. Currently it has a direct presence in Mumbai, Bangalore and Delhi-NCR, where travelers and visitors enjoy a hassle-free, comfortable and reliable cab experience. The cab service provider is known for integrating technologies like GPS, real time traffic alerts and demand analysis to create a seamless car rental experience for its customers.
Services provided by Olacabs include point-to-point services within the city, hour-based rental services and bookings for outstation travel. Olacabs uses technology extensively to bring in much needed reliability to cab services. Olacabs offers a mobile app to book and track cabs through smartphones. The app provides users instantaneous confirmation of booking along with necessary details like the name of the cab, driver and vehicle number, distance from the user’s location as well as expected time taken to reach the location. The app also tracks and shows the real time movement of the cab from its location to the location of the customer, on a map. Olacabs can also be booked through the Internet and customer service centers over phone.