A Year Later, Nimbuzz’s eCommerce store, NCarry to Shut Shop?

Nimbuzz combines the powers of the Internet and mobile communications into one, and lets you make calls, send messages and share files, on any mobile device, for free. A competitor to WhatsApp and in an effort to generate revenues, Nimbuzz diversified and had branched off into eCommerce an year earlier with NCarry. At that point, Medianama reported in an interview with the Keshav Bajaj of Nimbuzz that the move was inline with the company’s efforts to develop a recommendation engine, which would encourage users to upgrade their existing handset, after a specific time period, which would differ across handsets.

A year later, NCarry seems to have run out of steam.

The website is running but all the items seem to be ‘out of stock’. Also, the Twitter account has been mute since April. Certainly on its deathbed, the plug might be pulled out of NCarry soon (or perhaps it has already been done).

An ex-Fedex employee who didn’t want himself to be named had revealed that around 50 eCommerce accounts are setup every month in India from the last 6 months. And the key was that they weren’t seeing any closures in accounts. Maybe now is the time when the eCommerce startups will start feeling the heat. Let’s wait for the story to unfold.

Tip Off: Naman of FindYogi

Jubin Mehta

Jubin Mehta

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about more than 1000 startups. With an engineering background and a keen interest in data analysis, his passion for writing and entrepreneurship makes him a perfect match for Yourstory. He operates from the mountains in Dharamshala where he also runs a hackbase. He can be reached on Twitter @jub_in and on mail at jubin@yourstory.com