KOOH Sports Enters into a Partnership with Rajasthan Royals; Will Setup Cricket Development Centres

KOOH Sports, an organization engaged in imparting sports education in India today announced that it has entered into an exclusive partnership with Rajasthan Royals to set up cricket development centres throughout the country. Under the aegis of this partnership, KOOH will leverage the experience of seasoned sportspeople to nurture talent at the school and community level by providing them a specialized learning environment to coach them in the sport of cricket.

These centres will be set up within select school premises and provide a focused curriculum at an affordable price point. They will cater to kids between 5-19 years of age across various skill levels. In the coming months, KOOH Sports plans to roll out such cricket development centers all across the country.

Mr. Prabhu Srinivasan, CEO, KOOH Sports said, “At KOOH, it is our endeavour to elevate the state of sports in the country through various innovative programs. The creation of sports development centres is one such offering and will focus on core cricket skills alongside physiological, nutritional and psychological needs for kids taking up the sport. We are excited to partner with Rajasthan Royals as this initiative will cut across the standard learning programmes and will draw on the knowledge of experienced professionals to help kids take on a sport and pursue a career in it”.

Rajasthan Royals CEO, Raghu Iyer, said, “We at Rajasthan Royals are really happy to join hands with KOOH Sports to roll out development centers across the country.  We are also extremely happy that KOOH Sports has the backing of TCS and HDFC, both of whom have been our long-standing sponsors. This initiative is another validation of the fact that we are keen for kids to take to cricket as a part of their lifestyle, as we believe sports teaches a lot of life skills. We will also use these development centres to hand pick the best of the young talent and give them an opportunity to play with our team in the coming years”.

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The team at KOOH Sports spent over a year post its inception to develop a blue print to launch a series of programs that generate interest towards sports and provides a professional platform to identify and nurture talent. Having steadily grown since its inception in June 2010, KOOH Sports has currently reached out to 14,000 children throughout the country and plans to add over 1, 25,000 children over the next three years.

Website: Kooh

About the author

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about and analysed more than 1000 startups. He operates from the mountains in Dharamshala where he plays with technology, farming and eco-construction. He can be reached on Twitter @jub_in and on mail at

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