Indie music is rather interesting; you wouldn’t find hordes of people crazy about it but everyone is always on the look out for new interesting artists. People are always on the look out for newer sounds and voices and this where MusicFellas comes in. Taking a shot at building a platform for indie music artists, MusicFellas is co-founded by a BITS-Pilani alumnus Gaurav Shahlot and two IIT Roorkee alumni, Mayank and Shubhranshu Jain.
Meeting rather serendipitously on the internet, the three of them launched MusicFellas in November 2012. There are others like Turntable (currently only US), Hypetree, Spotify indie channel, etc. who do it but the number of indie artists coming up makes sure there is room for everyone to co-exist. MusicFellas was also selected for the second batch of incubator- TLabs from where they recently graduated.
And Gaurav is quite pleased with the 5,000 users who have already come aboard. “The initial ride was tough. Artists were reluctant, as they had bad experiences with some of the platforms but once we started making inroads, bands approached us. And not just Indian ones, now bands from Nigeria and Germany are also onboard,” informs Gaurav. The MusicFellas team left their cushy jobs to follow their hearts, and their love for music made the decision to startup in music.“The need of Musicfellas arises because consumption patterns in the music industry is fast changing, not just in India but worldwide,” says the team. MusicFellas intends to be a platform where artists looking to sell and reach their fans and newer audiences directly can do so, either through their own circle of friends or people who have a similar taste in music as they do.
Currently MusicFellas makes money through revenue sharing with bands on the digital sales. Trying out the product, what seems to be going well for MusicFellas is the simplicity in using their site. The login process is stress free and the navigation idiot-proof, it’s sure of what it wants users to do. One can come on tha platform, try out different genres and artists and make a note of ones they like. Users can purchase the songs for which there are multiple plans available. A song costs an average of INR 12 and the user can fill up the wallet by 100, 250, 500 or 1000 post which you can buy as you go ahead.
Go ahead, give MusicFellas a spin.