Aircel and Songdew launch ‘Free the music’ campaign to promote independent musicians
Telecom player Aircel and Songdew, a music service has launched a campaign, “Aircel – Free the Music”. Songdew is a social networking platform for musicians and artists and the site claims to have over 20,000 registered artists. Songdew focuses on providing opportunities and promotion of artists offline as well and considers this to be their differentiator.
This initiative entails the launch of debut music albums of six selected artists and bands from across India – Tungzten, Pratigya, Badnaam, Chinmayi, Joel and North East Breeze. The artists are being given an opportunity to perform live at prominent venues across five cities of India – Delhi, Mumbai, Pune, Chennai, and Guwahati.
The music event was held yesterday in New Delhi at the Hard Rock Café. Founder and ex-member of the band ‘Indian Ocean’ released two new albums followed by performances by the musicians.
The six artists and bands have been selected from a pool of artists who uploaded their music on the Songdew website. The artists were selected based on the feedback of listeners and evaluation by the Songdew editorial team.
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