Purplle.com is an online platform for beauty enthusiasts and professionals, offering personal care products including salon and spa services.
The startup has product line, for men and women, across categories like skin care, make-up, hair-care, body-care and beauty appliances. Currently, it showcases brands such as Davidoff, Hugo Boss, Elizabeth Arden, and Victoria’s Secret. Purplle has tied up with spa and salons in Mumbai (e.g. Jawed Habib, B Blunt, Jean Claude Biquine), and Gurgaon.
Speaking about the thoughts behind Purplle, Manish Taneja, Co-founder and CEO, said, “The idea is to provide a complete personal care and grooming experience to our customers, who are pan India, using technology as a medium. We have focused from low-end products to premium products within the brands, to attract a larger audience.”
Launched in January 2012 Purplle receives around 500 orders everyday, with average ticketsize of Rs 1100-1200. At present, the platform lists over 2,000 spa and salons, and it charges them a fixed advertising fee. “We get around 60% orders from top 8 cities including Mumbai, Delhi (NCR) Bangalore and the rest comes from Tier-ll and Tier-Ill cities,” added Taneja.
The Mumbai-based company had raised an undisclosed amount of funding from Blume Ventures, Mumbai Angels and Chennai Angels. In future, Purplle plans to curate content for beauty and grooming, and roll out salon and spa listing to other metros. “We are also pondering to launch booking platform for salon and spa,” concluded Taneja.