Social newspaper Frrole pivots to launch an enterprise offering, targets the media and entertainment vertical

Frrole is a Bangalore-based startup founded by Amarpreet Kalkat. The company that began and built as a social newspaper, recently made it to the MS Accelerator. The company has now pivoted towards a B2B offering and is positioned as an intelligence startup that helps media and brands mine deep insights and precise, curated content from social conversations.


This Twitter data based offering has three components–data APIs allow clients to access Frrole data streams and use it to build or plug into any application, a Visual Suite allows clients to select and integrate plug and play display applications into their products within minutes and Solutions allow Frrole to work closely with clients for a large project that requires complex data interactions.

Amarpreet says, “Over the last 1.5 years, we have built a powerful semantic engine that algorithmically extracts meaningful, relevant and informational social insights from Twitter conversations.  Today’s launch is a major milestone for us and for the $30+ billion and ever growing Asian media and entertainment industry (English language) as it will offer them unique and innovative ways of maximizing the return on marketing spends.”

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The Frrole news site has been moved to and here are some of the use cases for the enterprise for product from their private beta: Dexetra is using Frrole to get information on breaking topics for their Friday app, Sqoops is using it to dig deals just in Mumbai, Explara has used it to find leads on events across 10+ Indian cities.

Website: Frrole

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About the author

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about and analysed more than 1000 startups. He operates from the mountains in Dharamshala where he plays with technology, farming and eco-construction. He can be reached on Twitter @jub_in and on mail at

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