Wear ultra uber fashion clothing from fashion house Blueprint
Formal training and education in specialized domain are not required in a particular discipline to startup, if you are chasing your passion. For instance, Blueprint – a venture started by a sister-duo, Divya and Navya Niranjan – is a fashion house, though neither of them has any training in design or fashion. The sisters say motivation and strong desire to follow your dreams make anyone to take up entrepreneurship.
Currently, Blueprint offers prêt-à-porter line of women’s, men’s wear and custom wear. The fashion house shows its collection on Facebook with add on services such as look of the day and curated content from fashion bloggers. Fashionistas across the country can buy from Blueprint by sending query to the startups, as of now it doesn’t support any online payment option. In addition to that Blueprint also has offline presence in Chandigarh and Ahmedabad with fashion retail stores like Soh – Koh Clothing Inc (Chandigarh) and Nautanky (Ahmedabad). To understand more about Blueprint, Yourstory interacted with Divya, co-founder, Blueprint. Edited excerpts:
What’s the idea and motivation behind Blueprint?
At Blueprint we say – There is an elegance in simplicity and we at Blueprint strive to achieve that. We want our designs to have clean silhouettes and that are chic and modern. We at blueprint believe in combining elements like print on print, traditional with contemporary which help us the best of both.
Take us through the designs and product line Blueprint offers.
Blueprint is a fashion house that defines cosmopolitan glamour – blend of classic sophistication and urban luxury. Looks that one cant wait to show off from the prêt-à-porter line of women’s and men’s wear and custom wear. Our collections are a mix of modern silhouettes and bright traditional prints and colors. Its the perfect balance between traditional and contemporary.
How has been the traction so far in terms of orders and which payment modes Bluprint extends to its consumers?
We have a very good clientele that appreciates our work. They are now more open to bold colors and prints. We also get a lot of custom orders for special occasions where the clients would want anything from a lehenga to an evening gown. Mode of payment so far have been cash and bank transfers.
From where Blueprint sources fabric and prints?
The Blueprint team consists of a set of skilled tailors who bring our designs to life. We source our fabrics from various stores in Chennai, mostly traditional prints, and also some from San Francisco US, when we are out for fabric hunting and come across something unique. I make frequent trips there to visit Navya. For our Spring/Summer 2013 collection, we used the concept of digital printing. For this collection we purchased and printed the fabrics from Delhi.
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