[TechSparks Speakers] Introducing Gerard Tellis, PhD Michigan, Professor of Marketing, Author and Innovation expert
A lot of entrepreneurship is about exploring uncharted territories, and innovation is key to a company’s survival. So how does a company innovate? That has been a perennial problem among entrepreneurs. But an even bigger problem is when a company actually reaches scale. How do you continue to innovate, despite the growing size of your organisation, especially in the marketing department, which requires it the most? Well, this time at TechSparks, we’re bringing a veteran who has all the answers to this very problem.
Gerard J. Tellis, PhD Michigan, is a man of many accolades and is, fittingly, the guest of honour for TechSparks 2013’s Grand Finale. He is Professor, Neely Chair of American Enterprise, and Director of the Global Innovation Center, at the University of Southern California, Los Angeles.
Dr. Tellis is an expert in innovation, advertising, pricing, new product growth, emerging markets, and global market entry. He has published 5 books and over 100 papers that have won over 20 awards. His new book, Unrelenting Innovation, explains how transforming culture can enable firms to stay relentlessly innovative. His book Will and Vision (co-authored with Peter Golder) was cited as one of the top 10 books by the Harvard Business Review and was the winner of the AMA Berry Award.
Dr. Tellis is a Distinguished Professor of Marketing Research, Erasmus University, Rotterdam, a Research Professor at the Judge Business School, Cambridge University, and a Fellow of Sidney Sussex College, Cambridge University, UK. He was previously a Sales Development Managers at Johnson & Johnson, Mumbai.
Dr. Tellis will share his vast experience and knowledge with the attendees of TechSparks and will be available for interactions through the duration of the event. This kind of access to an expert of Dr. Tellis’ stature is unprecedented and your chance to meet and interact with him is just a ticket purchase away.
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