Three words for entrepreneurs – Rajan Srikanth, PhD, Chairman and MD, SmartKapital
Customer, value proposition, and economic viability are the three words that are the most important for entrepreneurs, says Rajan Srikanth, PhD, Chairman and Managing Director, SmartKapital. A product of IIT Madras, Srikanth holds a PhD from the Stern School of Business, New York University. Here, he explains the three words of his choice:
- Customer – All business is about customer. You start and end with customer. Be crystal clear who your customer is.
- Value proposition – Why is the customer buying from you? Different customers buy for different reasons.
- Economic viability – Is it worth doing? It is not all about money. That is where social entrepreneurship comes in.
Latest posts by Murali D (see all)
- 80-year legacy of Mehta Hospitals - November 21, 2013
- Convergence of design thinking into business management – S. Sriram, CEO, Great Lakes Institute of Management - November 20, 2013
- Three words for entrepreneurs – Vijay Anand, CEO and Founder, The Startup Centre - November 19, 2013
- Probiotic approach to removing drain blockages - November 18, 2013