Anti-counterfeiting solutions – Jegan Selvaraj, CEO, Blisslogix Technology Solutions
Kezzler AS is a privately-owned company founded in 2001 with headquarters in Oslo, Norway. The company’s ‘Consumer Verification and Track & Trace’ enterprise software solutions assist in the protection of brand, trademark and business reputation. Working with Kezzler, in providing anti-counterfeiting solutions is Blisslogix Technology Solutions Pvt Ltd of Chennai, informs Jegan Selvaraj, CEO.
A page on Kezzler’s site speaks of the underlying theory of a secure supply chain by individual serialisation and hierarchical track and trace. ‘Secure track and trace,’ one learns, is designed to prevent counterfeited goods to enter the secured supply chain, and detect “leakage” and “doctoring” of genuine products for illegal handling and intentions. “As opposed to traditional anti-counterfeiting technologies that try to protect every single product item on a one-by-one basis with a common signature, serialisation has been designed to work as a holistic system that relies on protecting the individual item uniquely, the item population collectively, and to dynamically adapt with its total generated knowledge, experience and intelligence accumulated from the population of product items, all three mechanisms meshing, feeding back and reinforcing each other.”
Kezzler has a huge capability of generating the dynamic QR codes, says Jegan. “It can generate crores of unique QR (Quick Response) codes within a few minutes, so that the manufacturing process is fast. In association with Kezzler, we scan the QR codes, and help in implementing technology like mobile updates.”
With 100+ employees, Blisslogix is into enterprise mobile applications development, mobile CMS, BYOD, MDM, MAM, custom mobile applications development, sales-force mobile applications, and so forth, as the home page informs. For starters, the abbreviations are about content management system (CMS), bring your own device (BYOD), mobile device management (MDM), and mobile application management (MAM).
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