Haptik, the Whatsapp to chat with brands, releases its 10 day scorecard

Haptik is a messaging application that can be used to chat with brands to get support. One of YourStory’s MobileSparks, Haptik is a Mumbai based company and launched publicly on March 31st. The company has been founded by Aakrit Vaish and Swapan Rajdev and aims to solve the problem of customer support via messaging. The company banks on two big trends- the rise of messaging and the asynchronous nature of messaging that favours something like support.

10 days since launch, Aakrit says, “The last 10 days have been an insane ride for us, the response was overwhelming to the extent that everyone in the company (including me) has been responding to users chats!” They have come up with a 10 day scorecard revealing some of the data from Haptik usage. More than 28,000 messages were exchanged and the Telecom was the largest sector with 7.9% of the queries for Vodafone and 7.8% for Airtel. Here is the infographic:


Download Link: Haptik

Here is a video pitch by Aakrit Vaish at MobileSparks:


Jubin Mehta

Jubin Mehta

Jubin is an old timer at YourStory. Deeply entrenched in the Indian startup ecosystem, he has written about more than 1000 startups. With an engineering background and a keen interest in data analysis, his passion for writing and entrepreneurship makes him a perfect match for Yourstory. He operates from the mountains in Dharamshala where he also runs a hackbase. He can be reached on Twitter @jub_in and on mail at jubin@yourstory.com