India’s first comprehensive nationwide e-commerce consumer survey

YourStory Kalaari E-commerce Survey

YourStory has remained at the forefront of the startup ecosystem, shaping the way startups take shape and grow. In addition to enabling startups, YourStory also has been tracking the pulse of this community with numerous surveys (e.g., Marketplace model, UX / UI current state) and research based posts (e.g., Flipkart’s future, Zomato’s valuation).

Now, YourStory in collaboration with Kalaari Capital, has launched a one-of-a-kind nationwide survey on e-commerce. The objective is to provide a comprehensive view of what the consumers think of the e-commerce landscape across sectors and categories of products.

The scientifically designed survey covers aspects such as:

  • initial e-commerce usage
  • purchase decision making
  • product categories that are most popular
  • user behavior
  • e-commerce site brand recall

The result of this unique survey will not just be a benchmark report, but will also provide the respondents with a chance to influence and shape the future of Indian e-commerce from a consumer standpoint. The contributing participants’ feedback and thoughts will be conveyed to nearly all of the top e-commerce stores, thus having an impact on their product design and development roadmap for the near term.

Please click here to complete the fun 5-minute survey and a chance to win a voucher for INR 1000 every day (one lucky winner will be announced every day on our Facebook page) at your favourite e-commerce store!



Manu Shrivastava

Manu Shrivastava