Marketing Tips for Startups: An Interview with Mani Iyer


As the founder of a startup, aspiring entrepreneurs will often be forced to assume roles and manage various aspects of their business that they might not have much experience with. A lot of people tend to be really good in one area of business, and lacking in another, and if you’re somebody who isn’t great with marketing your startup, then you’ll want to catch these great tips from Kwanzoo‘s Mani Iyer.

In a recent interview from Marketo‘s Marketing Nation Summit in San Francisco, California, Murray Newlands of YourStory gets some one on one advice from Mani on how to effectively market a startup company.

To find out more, watch the full interview below.

These are the key takeaways from the video:

  • In the interview, Mani says that there is a number of things that he suggests for startups and founders who are looking to get the most out of their marketing efforts. First, he says to focus on your website and to make sure that the messaging on your home page is consistent with your brand and your company’s vision. “Testing and optimizing your home page is really a good place to start,” he says.

  • Free Download: ‘A beginner’s guide to app store optimization’

  • Mani’s second tip is to work hard to optimize your SEO strategy. He recommends pinpointing the audience that you’re trying to sell to and find ways to drive inbound traffic from your target market. He says that a great way to give your SEO a boost is to have a blog on your site because although it takes a bit of your time, it doesn’t cost you any money and it helps introduce your brand to potential customers and keep returning visitors engaged.
  • His third tip is centered around email marketing. He says it’s important to build a list of subscribers and send them simple messages with something that they can use. Content like e-books, white papers, research reports, or even invites to webinars are great ways to get people interested and excited about your company. Mani explains that the best way to start “content marketing” as we know it today is to build an email list and doing consistent emailing with something like a monthly newsletter.
  • Mani recommends company’s to really nail these three marketing practices down before trying to move on to more advanced tactics.
If you have any questions after watching the video, please leave them in the comments below!
To find out more about Kwanzoo visit their website at

About the author

Murray Newlands is YourStory’s US Correspondent and Deputy Editor of Search Engine Journal. Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups and has authored several books.

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