Fans brace yourself,Lionel Messi, in an exclusive partnership with Collectabillia and iAccy, has launched a range of stylish covers for mobiles, tablets and laptops bearing the official ‘MESSI’ brand following.
India’s first celebrity-commerce company Collectabillia was founded by 26-year-old Hyderabad entrepreneur Anjana Reddy in 2011 and was backed by Accel Partners. It encourages the collection of sports memorabilia for personal joy or as a strong investment proposition.
Anjana Reddy Founder & CEO of Collectabillia, said, “We are extremely delighted to be producing such a high quality range of goods with a truly global icon. Lionel Messi has placed his trust in us to develop and grow the MESSI brand and we hope football fans all over the world are as excited about the products as we are.”
Collectabillia has obtained the exclusive worldwide rights to manufacture, retail and distribute a range of covers for mobiles, tablets and laptops under the four-time Ballon D’or Winner and global football icon’s MESSI brand. Once the FIFA World Cup has concluded, Collectabillia will launch the ‘MESSI’ range of custom-made accessories for laptops and tablets.
The startup has a successful track record of developing official merchandise and celebrity associations that include chess grandmaster Viswanathan Anand, cricketers Virat Kohli, Vivian Richards, Dhoni and Yuvraj Singh, filmstar Rajnikanth and tennis player Sania Mirza among others.
During the 2012 season of the IPL, the company partnered exclusively with master blaster Sachin Tendulkar to auction limited edition merchandise after his historical hundredth hundred. Collectabillia is now committed to bringing the global market of memorabilia to India, allowing the ownership of personalized merchandise along the same lines as art, numismatics and philately.
Collectabillia to distribute Messi on Amazon
The ‘MESSI’ range of cases are available exclusively on www.amazon.in and are priced at Rs. 1500 per case. Commenting on Amazon’s association with Collectabillia, Mr. Samir Kumar, Director, Category Management at Amazon India said, “We are very excited about being chosen as the partner of choice for Collectabilia and offer Messi fans across the country an opportunity to be the first to own the authentic Messi branded mobile accessories for the first time in India. This is in line with our vision to offer Indian sports fans a destination to discover and buy sports merchandise that they desire with ease & convenience and have a trustworthy and enjoyable shopping experience.”
According Anjana, “Each of the accessories in this wonderful collection has Messi’s personal stamp of approval, is marked by the ‘MESSI’ brand and is also accompanied by a certificate of authenticity, ensuring that every piece of merchandise from our ‘MESSI’ range is genuine. We place a great deal of emphasis on ensuring our products are ideal for general consumers, fans and collectors. Signing Lionel Messi is exciting for everyone at Collectabillia.”