KiCube – Taking story-telling to the next level
What is KiCube?
KiCube is a digital content management tool that helps create ‘interactive and compelling stories’ to improve the experience of a presentation. Sachin’s statement above was regarding a feature of KiCube he is very proud of. “We have interactive elements called hotspots. You can embed a video, information, pictures, or a website on a part of your presentation. For example, if a real estate agent is showing you a digital brochure of a house, you can click on, say a cupboard or a drawer in the kitchen to look inside it, to see if it is a hotspot,” he explains. “It adds a richer experience than looking through physical brochures, or even a PowerPoint presentation,” he adds.
The idea for a presentation tool like KiCube came about in 2012, when Co-founders Manish Garg, Director, and Ajay Gabale, VP Technology, were mulling over better ways to make presentations. The two of them along with Avinash Birnale, VP Strategy, and Drawak LN, Principal Architect, also Co-founders, decided to build this for internal use. Features such as analytics were added over the course of time, before they decided to sell this to the public. Today, KiCube has a team of 16 people with the marketing team based out of Austin, Texas.
“We are primarily targeting a market in the US because the sales process there is a lot more conducive for such a product. Our efforts to launch in India are still in the planning stage,” Sachin reveals. The team has started preliminary marketing activities via social media portals, events and seminars, and they have an active blog on their website. “We’re targeting all high involvement applications such as pharma, real estate, travel and tourism, and hospitality, etc. So far we have got positive reviews and some great constructive feedback from our users,” he adds.
Why will it work?
“The levels of interactivity and engagement in a PowerPoint presentation are low. Once I hand you a story built on KiCube, I wouldn’t need to add anything else. The hotspots and the other engaging elements like the page & chapter classification make it interesting and very simple to use,” Sachin beams. It also allows you to build folders, or ‘briefcases’ to store all the project data in one place for easy access.
Another hook that KiCube is promoting is the analytics bit. “It really helps managers to track the performance of sales agents, for both monitoring and feedback purposes. The analytics can track the amount of time being spent per page, or the feature that has been used the most; which can then be used to improve the experience the next time,” he explains.
The system is entirely cloud based which means it can be accessed from anywhere. It allows you to integrate project from multiple cloud based platforms such as Google Drive, Dropbox and even a personalized cloud based storage system.
“To sum up, KiCube has been developed with the intent of making data interactive, being able to share the story and to use analytics for a better experience the next time,” Sachin says. “It would have really helped if I had something like this back in the day when I was an entrepreneur,” he signs off.
Do you still use PowerPoint?