Analytics are an important part of any digital business. In order to be successful in our increasingly competitive economy, you have to be able to document and analyze various aspects of your business, test different strategies, and optimize anywhere and everywhere that you can. That’s exactly what App Annie’s recent mobile app report set out to do, and it ended up finding some pretty interesting information out about mobile apps and trends in the marketplace.
In a recent interview from VentureBeat’s MobileBeat event in San Francisco, California, Murray Newlands talks to Marcos Sanchez from App Annie about his company’s recent report on the mobile applications marketplace, done alongside Google, and the interesting findings that resulted
To find out more, watch the full interview below:
These are the key takeaways from the video:
- App Annie is a company that specializes in providing market data and analytics in the mobile applications ecosystem. The company recently did a study alongside Google for it’s I/O Conference, which Marcos explains, yielded some interesting and undeniable marketplace trends.
- First, Marcos explains that one of the biggest findings to come from App Annie’s report was the fact that for Q1 and Q2 of this year, freemium apps were responsible for generating over 90% of the revenue through Google’s Play marketplace. This statistic proves that freemium is, without a doubt, a great business model for up and coming apps and developers, and that it is the majority contributor to Google’s mobile revenue stream.
- The second major finding of App Annie’s report was that there is a lot of growth happening in emerging markets, specifically in Brazil and Russia. Marcos says that these two markets in particular, along with India, are going to be critical markets for businesses to target in the near future and that it’s important for developers and brands to think critically about their global strategy as they move forward.
If you have any questions after watching the video, please leave them in the comments below!
To find out more about App Annie, visit their website at appannie.com.