[News in a Nutshell] From Golden Beat Pros, Timberman, Microsoft layoffs to Kickstarter ‘s ‘Coolest’


Beats to gift  World Cup winning German team ‘Beat Pros’ dipped in 24-carat gold.


Beats Electronics is well known for their ‘guerrilla marketing’ tactics to bypass licensing barriers. A few fans would have noticed that Neymar was sporting a pair of Beats Headsets  as he stepped off the bus at the Castelao stadium of Fortaleza for Brazil’s last training season on the eve of their match with Mexico. Similarly, Suarez had them wrapped around his neck as he joked with his Uruguay team mates during a break at a recent practice.

But FIFA has a licensing agreement with rival electronics maker Sony Corp, which meant that players have to take them off when they are in World Cup stadiums for official matches and media events.Marketing experts say that the fact that athletes use Beats in their downtime, by choice amplifies their appeal.

Beats is congratulating the victorious German team with a commemorative pair of headphones dipped in 24-carat gold.

All the members of the German team and manager Joachim Löw will be gifted the Golden Beats Pros. Beats describes them as ‘the ultimate prize to go with the ultimate sporting victory.’ The regular Beats Pro headphones retail for $399.95 and are designed ‘for sound engineers, musicians, and those who take sound seriously.’


Is Timberman the new Flappy Bird ?


Timberman, by developers Digital Melody is a fast paced old school arcade style casual game. The objective of the game is to chop wood and avoid the branches. Though it sounds easy, it is is extremely hard to master as it is difficult to estimate how close the branches are to your character. It is addictive and frustrating at the same time.

The app currently has a rating of 4.4 on the Google play store with about 500,000 downloads.The app is currently available on Android and iOS.

Microsoft layoff looms in the horizon, how far will Nadella go?


With his recent memo to Microsoft’s employees, Satya Nadella has set a stage  for drastic changes he’ll announce on or before July 22, when the company reports its fiscal fourth-quarter earnings.

Analysts predict that Nadella will announce layoffs for about 6,000 employees, which would be the largest layoff in Microsoft’s history. They had laid off 5800 employees back in 2009, due to the recession. Other experts predict that most of the layoffs will occur at the recently acquired Nokia phone business division.

Amy Hood, the Chief Finanicial Officer at Microsoft had reiterated in April that Microsoft expects to cut more than $600 million worth of expenses in the combined company before the end of 2015. Those expenses would be mostly related to salaries and benefits. At roughly $100,000 a piece that could be 6,000 jobs

Kickstarter effort has raised $4 million for the innovative Cooler code-named  ‘Coolest’  


The ‘cooler of your dreams’ created by Ryan Grepper aims to take the regular cooler filled with ice and transform it into something innovative.The proposed cooler will have a number of unique features including a built-in rechargeable blender for cocktails and smoothies.

The project has already raised $4 million and with more than a month to go in the funding process, it could become the most-funded project on the Kickstarter.

The innovative ‘Coolest’ will come with an 18v battery that is fully rechargeable, a removable waterproof Bluetooth speaker, a USB charger, LED lid light, cutting board and cooler divider, integrated storage for plates and knives, a bottle opener and much more. Check out this video for more details:

Free Download: ‘A beginner’s guide to app store optimization’


Are you working for/running a startup? Then here’s your startup’s chance to win big! Apply now to showcase your startup on India’s biggest launchpad, get on a TV show & more! Click here.

About the author

Harshith has been tracking the Indian startup ecosystem for about two years. You may find him at startup events, sticking his nose in other people's business, looking for his 'next big scoop'. An alumnus of Manipal Institute of Technology, Manipal, he is a keyboard warrior and couch potato. You can connect wih him on LinkedIn:, Twitter: @HarshithMallya or FB-

Leave a Reply

Write your story
Share your stories with us and inspire others like you!

Free Download: 'A beginner's guide to app store optimization'

Never Miss a Story — Follow Us

Most Popular

Sign Up for the daily YS Newsletter for all the latest updates