M & A

Pinterest acquires Barcelona-based startup Icebergs

Pinterest has acquired Icebergs, the Barcelona-based virtual organization for creative minds. Founded in 2013 by César Isern and Albert Pereta, Icebergs enables users to organize their projects, research and inspiration.


The co-founders will shift from Spain and join the Pinterest team in San Francisco. Albert Pereta, the co-founder of the company tweeted a while ago:

Icebergs was started to create a private space in the cloud to save, organize and collaborate around the projects like never before. It  aimed at designing a new and better experience on content organization. The six-member team has gathered an amazing community along the way.In the official statement, the co-founders mentioned,

We are thrilled to be joining forces with the talented Pinterest team in San Francisco. Pinterest is a visual discovery tool people use to discover, save, and act upon the things they love, which makes it a perfect home for our experience in product and design, and in building Icebergs.

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On Pinterest, there are tens of millions of people using the site to discover more than 30 billion Pins every day, and we can’t wait to use what we learned building Icebergs to help make their experience even better.

Icebergs will be discontinued on September 1, 2014 — Together with its mobile app and services. But as of today, all Icebergs users will have a few options to export their content until the day of closing.

Also read: With a $3.8 billion valuation, what is Pinterest’s endgame?


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About the author

Alok Soni prefers to keep his bio short owing to a dearth of creativity. Feel free to reach out to him at alok[at]yourstory[dot]com or follow on twitter @aloksoni

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