Snapdeal unveils phone and camera developed with its innovative initiative Launchpad

While Amazon and Flipkart have launched their own mobile phone and tablet, Delhi-based Snapdeal has announced a wifi sports cam, Click Pro Oculus, and Alpha Feather, the world’s lightest smartphone, via its Launchpad program.

Snapdeal’s Launchpad is a platform for innovators and inventors across the country which was launched by the marketplace in April this year.


Click Pro Oculus is a new age adventure camera that helps one capture high action videos and pictures seamlessly. The product can be used for a range of high adrenaline activities like snowboarding, sky diving, paragliding, bungee jumping, and river rafting among others.

Alpha Feather cell phone is available in a variety of colors and comes with Android 4.4 Kitkat OS and is a touch screen smartphone with dual sim feature. It weighs only 125 gms with a price tag of Rs.12999.

Alpha Feather’s specs are as follows:

  • Android 4.4 Kitkat OS
  • 2 GB RAM
  • 1.3 GHz Quad Core
  • 5 Inch Full HD Display
  • 13 MP Rear Camera
  • 8 MP Front Camera
  • SUPC: SDL348726132

Talking about the partnership, Kunjan Chauhan, Co-founder of Alpha Tech said, “The team at Snapdeal has supported us seamlessly. They have helped us since the initial stages, reaching out to the consumers, marketing our product and distribution and logistics services. Also the partnership makes it easy for us to solely focus on innovation.”

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This is an interesting play from the eBay-funded company. Unlike Amazon and Flipkart, Snapdeal is not developing products on its own. Last week, Flipkart launched Digiflip Pro XT712 tablet which runs on Android Jelly Bean and has a 5MP camera. The e-commerce behemoth has priced the tablet at INR 9999.

Tony Navin, Senior Vice President said, “Innovation and technology is the DNA of The other sellers on the website are selling existing brands. We launched this platform to support creativity and innovation amongst the new age entrepreneurs.”

Last week, Snapdeal also launched Smartfeed – a personal shopping guide for its customers and integrated (a product discovery platform) which was acquired by the company earlier this year.


About the author

Starting his career as a crime reporter with 'The Indian Express', Jai Vardhan is a storyteller, erstwhile entrepreneur and a habitual prankster. He is inclined towards entrepreneurship, philosophy and startups, not necessarily in that order. He likes connecting the dots, breaking news, nose and beliefs - ‘To wake up in life one must fall asleep’.

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