TravelTriangle – an ecommerce platform which helps travelers book personalized trips at the best prices by connecting them to travel agents local to the destination, has raised Rs 10 crore from venture capital firm SAIF Partners.
The startup will use the fund to create vital intelligence around pricing engine, user data and on mobile front. TravelTriangle enables customers to connect to multiple local travel agents, get quotations, customise their trips according to their preferences and book through the site instantly.
At present, the company’s platform serves customers from 33 countries with the majority being from India. It’s already clocking in around $3.5 million in annual gross transaction value run rate.
Speaking about thesis behind investment in TravelTriangle, Mukul Singhal, Principal, SAIF Partners, said, “Tours and packages is a large and growing market in India. There is a big pain point around fulfillment and customisation. We liked what TravelTriangle has done so far and would like to participate in the journey of such a great team.”
Providing the right agent as per the traveller’s requirement is the key value proposition of TravelTriangle. Besides better price guarantee it also helps travellers to have tailor-made holiday packages that match their expectations.
“For agents we have been investing heavily in Big Data analysis to empower them to provide personalised services for travellers and to ensure the best possible leisure trips for our customers,” said Sankalp Agarwal, co-founder & CEO, TravelTriangle.
Brainchild of IIT alumni – Sankalp Agrawal and Sanchit Garg TravelTriangle is the first company in India to launch a marketplace for travel agents who can provide customised tours packages to travellers at the best prices. It has about 30,000 to 40,000 uniquely-personalised itineraries from 430 travel agents on its website.
“We have a large number of repeat customers and positive reviews on the site. Although the company is profitable, we could feel a palatable need to invest in technology and product,” added Sankalp.