Suditi Industries bags the official apparel rights of Real Madrid CF in India
Suditi Industries is a Mumbai based BSE listed company that is headed by Pawan Agarwal. It manufactures knitted fabrics and products and specializes in knitting, processing, printing, garmenting, embroidery and retail. RIOT is the retail venture by Suditi Industries Ltd with the aim of providing the ‘youth’ with quality fast fashion at affordable prices. Under the master Brand name ‘Riot’ the company caters to men and women across all casual apparel categories. The merchandise is available at exclusive brand outlets present in cities such as Mumbai, Pune, Vadodara, etc. and is also available at more than 200 multi brand outlets across india. With respect to the online retail space, Riot has its own website www.riotjeans.com and is also available on leading portals such as Flipkart, Myntra, Jabong, Fashionara, Snap Deal and Amazon.
The company has recently acquired the official apparel licensing right for Real Madrid CF club in India for a period of three years. This comes immediately after winning the merchandise deal for the FIFA World Cup 2014. Through these deals, the company is strengthening its commitment in the sport apparel space. As part of the deal, Riot will introduce a wide range of products across categories like T-shirts, Sweatshirts, Shorts, Boxers, Polos and Track Pants which will be available in trendy colors for both men and women. The designs will be inspired by the Real Madrid name, legal logotype, tiago Bernabéu Stadium and player’s images and the designs of the official numbers of the players which can will be seen on the products. Pawan Agarwal, Chairman and Managing Director, Suditi Industries Ltd states,
The Real Madrid club license will help to open doors for future strategic partnerships and will create a strong identity for the company in the sport licensing sector.
Real Madrid is one of the most recognizable club in the world of football with the valuation of $3,440 M. This deals gives Suditi Industries Ltd the rights to manufacture and sell fan based merchandises thus targeting the youth across the cities in India.
The Real Madrid merchandise and apparels will be available at the major leading departmental stores, Riot stores along with e-commerce portals and Riot’s websitetp://riotjeans.com/. The price range of the apparels starts from Rs.599 to 1999. Riot, via all its online and offline channels generated a revenue of INR 15 crores and the company’s revenue is projected to go up by 15 to 20 % this year.
Headquartered in Navi Mumbai, Suditi Industries is present in Turbhe and Bhiwandi with a work force of around 900 employees. The 1,00,000 sq feet manufacturing unit produces 12 tons of fabric each day. It has won accolades and awards by TEXPROCIL and FIEO for innovation, quality and credibility. It has the certifications like ISO 9000-2000, Oko tex and GOTS.