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Pavan Soni is an innovation evangelist by profession and a teacher by passion. He has consulted for dozens of organisations including Café Coffee Day, Capgemini, GlaxoSmithKline, Infosys, Mahindra, Marico, Tata Steel, Thermax, Titan, and Wipro. He also collaborated with the Karnataka Knowledge Commission, CII, and European Business Group. Currently, Pavan is pursuing his PhD from IIM Bangalore.
Peter Drucker once famously said: “Business has only two functions- marketing and innovation. Everything else is a cost.” If the business of a business is to serve the customers, innovation is about creating the value and marketing is about delivering it. There are more than a few companies that have failed to innovate and market. […]
24 September 2015
In my previous article, I deliberated upon a powerful force called Institutions, the rules of the game, that limits the latitude on how much and what all a nation can innovate. We focused on the formal nature of institutions, concerns such as private property ownership, regulatory measures, intellectual property protection, contract enforcement and economic intermediaries, […]
11 June 2014
Have you ever wondered why Japanese are good at miniaturization, Germans at perfection, and Americans at devising novel services? Is there something specific with the culture of a place and its edifice that shapes the kind of innovations in which it can excel? Current research on innovation confirms this assertion. If culture shapes people, and […]
27 May 2014
What if I ask you, where is the economic growth of India coming from? Most of my readers would vouch for the corporate sector and then a few would claim that FDIs and FIIs have been instrumental too! But what if I tell you that just about 18 percent of India’s GDP comes from the […]
15 April 2014
Our excitement with the concept of frugal innovation, or as some call it ‘jugaad innovation,’ is misplaced and short-lived. Whether it is the Tata’s Nano, or Godrej’s Chotukool, such innovations are not picked up by the consumers as well as the firms would have anticipated. If anything, these are commercial failures. Still the cause of […]
1 March 2014
Every New Year I come up with a compilation of top innovation stories from the year gone by. This has been a ritual for some good five years now. To arrive at my insight, I relied on interesting stories shared at some of the most influential and authentic sources available. These 20 sources capture the […]
13 January 2014