Author - Srihari Palangala

Srihari Palangala is the Country Marketing Manager at Adobe India. In the past, Srihari was the Director of Product Marketing at VMLogix in Bangalore, which was acquired by Citrix. You can reach him at ; Views expressed here are strictly personal.

  • What startups need to focus on while Marketing

    Startups have a very tight constraint on people and budget resources, so it is critical to prioritize and use the resources wisely. It has been often said that techies need to learn to market and how just building a great product is not enough. Here is what I would consider as an ordered set of things for marketing to focus on in start-ups.

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