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E-commerce has resulted in more of a paradigm shift in consumer behavior than we realize. Not too long ago, Indian consumers needed to touch and feel everything, and had to haggle with vendors over prices, before any decisions were made. Nobody even thought of buying a sofa set without actually sitting on it, or a […]
28 Jul 2015
Bargaining is deeply woven into the Indian DNA. We haggle for everything, even if the shopkeeper sticks a notice saying ‘Fixed Price’. It’s an instinct that comes alive, perhaps with the intent to squeeze out the maximum value for our money. To take this ‘quirk’ further, brothers Niranjan Salimath and Rajiv Salimath have created an app called […]
24 May 2014