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The market of luxury brand is evolving in India. A 2013 PricewaterhouseCoopers study on the lessons from the global retail apparel industry reveals that 42 per cent of Indians polled said they were influenced by the styles and brands of celebrity cultures. With 40 per cent of luxury consumers living outside metros, tier II and […]
18 Nov 2015
Love is in the air. Not because Valentine’s Day just passed, but because brands are taking a step further to understand the psyche and emotions of customers, and trying to figure out how to make the customer “fall in love” with the brand. One does not have to be a Harvard or IIM graduate to […]
19 Feb 2015
“…Keep Ithaka always in your mind. Arriving there is what you are destined for. But do not hurry the journey at all…” Ithaka is one of Constantine P. Cavafy’s most famous poems which, among several other things, defines an entrepreneur’s journey quite well. One fine day in 2012, it also shaped and defined Falguni Nayar’s […]
21 May 2014