Startups have always found Google AdWords to be the best medium to start acquiring customers. The advantages are obvious. It’s measurable, the absolute cost of experimentation is..
The concept of brand equity, which began to gain acceptance over two and a half decades ago, dramatically changed marketing. Marketing executives moved into the executive suite,..
Look for Proof Points and Imperatives What does a winning brand vision look like? As I noted in a recent post, the brand vision should reflect and support..
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