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The sound of horn – Peem Peeem Peem Peeem – and we know “Ramesh is here!” Within a span of one minute the entire team at Purplemango is outside the gate with freshly-washed, multi-coloured Chumbak coffee mugs. From two plastic woven baskets, Ramesh whips out large flasks of milk, tea, and hot water. He makes […]
17 Feb 2016
Startups like Flipkart, Snapdeal, Ola, Quikr and JustDial are all technology companies trying to re-imagine some old traditional sectors and solve some hard problems in India, they have created great brands along the way too.
22 Jun 2015
On February 11 last year, came an announcement of a resignation unlike any other. One of the rarest resignations in history, Pope Benedict XVI’s move sent 1.16 billion people into a state of shock. For the first time in 600 years, the leader of the largest organization on earth gave a two weeks’ notice – to […]
20 Apr 2014
Over the last few years, we have seen tons of startups build apps and products. If you’re starting off today, the bigger question is not what you build but how you get people to notice what you do. A lot of FMCG (Fast Moving Consumer Goods) companies face the same issue. After all, a soap is a soap is a soap, right? How do you get people to think of it differently?
02 Mar 2013