branding articles

  • What it takes to build a global brand

    Startups like Flipkart, Snapdeal, Ola, Quikr and JustDial are all technology companies trying to re-imagine some old traditional sectors and solve some hard problems in India, they have created great brands along the way too.

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  • 3 Branding Lessons From Dove for Startups

    Over the last few years, we have seen tons of startups build apps and products. If you’re starting off today, the bigger question is not what you build but how you get people to notice what you do. A lot of FMCG (Fast Moving Consumer Goods) companies face the same issue. After all, a soap is a soap is a soap, right? How do you get people to think of it differently?

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