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Daily deals and local commerce company Groupon India is being rebranded and will now be called ‘nearbuy’, in which US-based parent firm Groupon won’t hold majority stake. Sequoia Capital, a venture capital firm specialised in start-up investments, is helping Groupon India split from its Chicago-headquartered parent firm Groupon. The company will expand its reach to […]
12 Aug 2015
In a world of exploding social and mobile media, change is needed for corporate marketing to move from ‘the Dark Ages’ to the ‘Age of Enlightened Data.’ Decision-making has to become much more moment-to-moment and accurate in a world of Big Data, and while startups are moving nimbly in this new world, larger incumbents need […]
17 Jun 2014