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A few years ago, companies could afford not to care much about ensuring value to their customers. High switching costs from one provider to another, drawn-out procurement processes, locked-in billing and service agreements, all conspired to keep customers loyal and prevent them churning. But with the advent of Software-as-a-Service, month-to-month billing, and various other innovations, […]
05 Dec 2015
But maybe that’s not the question. There is a lot of talk nowadays about FDI in ecommerce – who is for it, who is against it and why. I would suggest that rather than debate the merits of FDI, we should shift the discussion to how to effectively offer consumers the best services. This is […]
25 Jun 2014