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According to a study by McKinsey, “70% of the buying experiences are based on how the customer feels they are being treated.” In other words, 70% of the business has something to do with how you make your customers feel. We are indisputably in an experience economy. There is enough evidence to support that happy […]
28 Jan 2015
To get good, clean and reasonable food to eat when you’re away from home is a mammoth task. To find that food when you have the stress of work looming over your head makes matters worse. I’ve been surviving on sandwiches from Subway for the past few months to cut the hassle of looking for […]
26 Aug 2014
Have you heard about the 9 hr 37 min long marathon customer service call at Zappos which was a world record? India’s largest online fashion store, Myntra recently witnessed what can be called an Indian equivalent of this call. There was a lady making an online purchase for the first time on the other side […]
09 Jul 2014