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With the advent of the digital revolution, online consumer behavior has changed drastically. Today, the online consumer is transitioning from reading textual context to clicking online videos. With minimal effort, videos are consumed more quickly by the end consumer. According to a study conducted by Syndacast, videos will capture 74% of all Internet traffic by […]
20 Jun 2015
The official Psy channel’s Gangnam Style video has generated over 2 billion views on YouTube. At an average CPM of $2, just this one video could have potentially generated $4 million in revenue for YouTube and Psy! How does revenue generation work on YouTube and what are the latest developments? Video content is growing rapidly […]
07 Jul 2014