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While building our new state-of-the-art email marketing platform, Snowflake, we tried to answer the questions that plague every marketing manager : How many emails should I send each week? What is the best time to send emails? What kind of emails should one send to get maximum RoI? In this article, we try to compare customer preference with […]
02 Jul 2015
Shajesh Menon’s father passed away when he was sixteen, leaving the family in a lurch-not so much financially as it did emotionally. Forced to see to adult responsibilities, he attended a job interview the day after the death of his father and, though he did not know this at the time, got started on a […]
13 Apr 2015
A marketing trend is a pattern of business behavior that becomes well-liked and mimicked once it’s tried and tested to be economical, thanks to connect with paying customers. The digital media marketing landscape is changing constantly. Each year, new tools, technologies, and platforms are introduced that subsequently shift marketing strategies. The top Digital Marketing terminologies […]
19 May 2014