Enter your email below and we will send you a reset link.
As a customer, do you keep hearing and seeing these words from your favourite brands: discounts, sale, ‘flat Rs X off’, ‘last 10 hours’, ‘rush hour sale’, cashback, ‘weekend damaka’, ’buy 1, get 1’etc? As a company, do you hate seeing those words? Welcome to the new world of “running” companies in a mad rat race. […]
02 Sep 2015
Bargaining is deeply woven into the Indian DNA. We haggle for everything, even if the shopkeeper sticks a notice saying ‘Fixed Price’. It’s an instinct that comes alive, perhaps with the intent to squeeze out the maximum value for our money. To take this ‘quirk’ further, brothers Niranjan Salimath and Rajiv Salimath have created an app called […]
24 May 2014
Shopping – whether offline or online, if coupled with freebies and discount coupons attracts most people. And eCommerce used this tactic during its initial days – to offer lot of discounts, coupons on registration and referrals to widen its reach and sales. But Jochem Vroom and Jelle Van der Bij, from Netherlands though the idea […]
05 Aug 2013