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Although traditional media – including print, TV and radio — still holds strong ground in the India, digital advertising is catching up fast and is expected to beat traditional media in the next couple of years. According to a report by GroupM, a global player in digital advertising, the advertising revenue in India will […]
16 Jun 2015
Display ads are the digital equivalent of Banner advertisements and serve the purpose of creating brand awareness as well as brand recall. But in the extremely crowded display advertising world, advertisers are highly susceptible to being shunned to the side as “just another banner ad” which often makes people sceptical of display advertising. “Out of […]
02 Jul 2014