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Millennial shoppers’ wield powerful spending powers and their influence over brands opens a plethora of business opportunities. With advancement of technology and communications, companies have to familiarize with their expenditure and consumption psychology. Millennials are more prone to share consumer generated content, brands can no more use a standalone platform to attract and engage with […]
20 Mar 2015
India has seen an explosive growth in the number of e-commerce stores since the last couple of years. But how many of them do you know about, or how many of them have you really used? Most importantly, how many of them have you returned to, to make a repeat purchase? So, what has made […]
28 May 2014