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If you are an Indian tech entrepreneur, chances are you are male and grew up in an urban middle-class household like me. Like me, your father rose up the income ladder during his lifetime and earned for the family. Like me, your mother took the lead on the home front and focussed on giving you […]
25 Nov 2015
We recently spoke about what makes a game viral when it comes to mobile. Assuming one formula works for all is a big mistake. What works for mobile games may not work for apps and what works for apps may not work for content websites or other products. Be it in advertisements or anything else, […]
01 Jun 2014