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Flipkart recently launched Flipkart First, a seemingly innocuous subscription service for its customers. The subscription policies are simple enough – you pay INR 500/- per annum and in return, receive free shipping of orders, ensure in-a-day guaranteed delivery, get 50% off on same day delivery (INR 70/-) and get priority customer care. The fine print […]
25 Jun 2014
As the e-commerce battle hots up in India, Flipkart has launched Flipkart First, a subscription-based service that provides its members a host of exclusive benefits along with priority service features. E-commerce in India seems to be going through a differentiator war. Players like Amazon, Flipkart, Snapdeal and Shopclues are launching a slew of new features to differentiate from one […]
08 May 2014