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“In God we trust; all others must bring data” – W. Edwards Deming For any online venture, data is precious. It can give you insights which can turn fortunes for your business and break a lot of myths for you. Companies keep on wasting money on marketing, shuffling between agencies, hiring and firing them when […]
03 Jun 2015
The dictionary meaning of the word ‘chasm’ is the profound difference between people, viewpoints or feelings. In his book, ‘Crossing the Chasm’, Geoffrey Moore has used the word chasm to refer to the gulf between two marketplaces encountered by a product startup in scaling up. He has demonstrated that the first marketplace is an early market […]
09 Sep 2014
Authors: Larry Downes and Paul Nunes 2014 Portfolio Penguin; 7 chapters, 259 pages This is a thought-provoking book analysing the origins, economics and anatomy of ‘Big Bang’ disruption. The material draws on research by the Accenture Institute for High Performance, along with interviews with entrepreneurs, investors, and executives from more than 30 industries. The book […]
12 Mar 2014