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Indian video analytics startup Vidooly has acquired over-the-top-content (OTT) startup, iCouchApp. As a part of the deal, Vidooly will get all of iCouchApp’s assets and intellectual property including its technology that powers mobile apps of TV giants like Zee TV and HistoryTV18. iCouchApp was founded by BIT Meerut graduates, Rabi Gupta and Ashish Kumar. They started with an […]
18 Feb 2016
If plunging TRPs have been a problem for TV channels for some time, there are not too many innovative solutions on the avail either. It is still upto the scriptwriter or the production head to salvage the situation. But if iCouchApp is to be believed they might have hit upon an innovative solution to improve […]
18 Jan 2014