Jugaad articles









  • [Book Review] 8 Steps to Innovation: Going from Jugaad to Excellence

    This book is a welcome addition to the burgeoning literature on innovation, with examples drawn from the US, Europe and especially India (see my list of book reviews http://yourstory.in/author/madanmohan/ of titles such as The Innovator’s DNA, India Inside and China Fast Forward). Most of the case studies are about large organisations, but there are good examples of innovative startups as well. Examples are drawn not just from the usual list of product MNCs but services firms and government agencies as well (including Tihar Jail!).

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