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While commuting on the yellow line metro in Delhi, I discovered a guy next to me wearing a jacket and shoes of a well-known pure-play online brand. This prompted me to ask him his reasons for buying that brand and his experience with the products. “Online private labels offer contemporary style and comfort almost similar […]
30 Dec 2014
Online lingerie store PrettySecrets has raised $2 million Series A round led by Rehan Yar Khan of Orios Venture Partners and co-invested by India Quotient along with participation from prominent angel investors like Anupam Mittal and Ravi Gururaj as well. The investment was made in January 2014. The company had earlier in 2012 raised an […]
15 Sep 2014
Over the past five years, online has given a new channel of sales to businesses and brands. While horizontal e-commerce players and multi-brand etailers sell goods by various manufacturers, some are launching pure-play online exclusive brands like Zovi, Freecultr and Yepme. On the lines of the above players, Mumbai-based PrettySecrets launched an online exclusive lingerie […]
12 Jun 2014