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The online and offline customer experience differs prominently. In a physical store, customer use physical cues to assess the competency of an establishment. It is a lot easier to evaluate the professionalism of employees after meeting them in-person, in a local store. One is well aware of the transaction process and instinctively know how to […]
21 Nov 2015
Have you heard about the 9 hr 37 min long marathon customer service call at Zappos which was a world record? India’s largest online fashion store, Myntra recently witnessed what can be called an Indian equivalent of this call. There was a lady making an online purchase for the first time on the other side […]
09 Jul 2014