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Doing what we do at Konotor, we have friends in the app world — many of whom are product and marketing folks in the companies we engage with. We often discuss metrics they are tracking (or could be tracking) for their apps. Here are a few key questions you may want to think about in relation to […]
30 Jun 2015
In a world of exploding social and mobile media, change is needed for corporate marketing to move from ‘the Dark Ages’ to the ‘Age of Enlightened Data.’ Decision-making has to become much more moment-to-moment and accurate in a world of Big Data, and while startups are moving nimbly in this new world, larger incumbents need […]
17 Jun 2014
Mobile is huge and apps are the talk of the town. With debates galore, everyone seems to have an opinion about what works with apps. Here, we hear from the horse’s mouth- Sarang Lakare’s IntouchApp is built from Pune for the globe and has received rave reviews. Climbing the ladders, the app has scaled heights in a short time…
28 Mar 2013