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Peter Drucker once famously said: “Business has only two functions- marketing and innovation. Everything else is a cost.” If the business of a business is to serve the customers, innovation is about creating the value and marketing is about delivering it. There are more than a few companies that have failed to innovate and market. […]
24 Sep 2015
Strategy consultants are a much maligned lot in the startup and business world. Over the five years I spent at the Monitor Group (a strategy consulting firm started by Michael Porter), I heard various complaints: How can a young consultant say anything useful to an industry veteran? What’s the use of a plan that’ll take […]
09 Jul 2015
Rama Bijapurkar is a renowned thought leader on market strategy and India’s consumer economy, and an insightful commentator on the social and cultural changes that are transforming India. Her bestselling books include We are like that only, Customer in the boardroom and A Never-Before World: Tracking the Evolution of Consumer India (see my book review). […]
02 Jul 2014