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The Mobile Marketing Association’s sixth Asia-Pacific Forum wrapped up in Singapore this week, with a focus on the latest mobile shopping trends across Asia and the rise of startups as key fronts for mobile marketing. (See also YourStory’s coverage of the MMA summits from 2014 and 2013, and mobile insights from the Communicasia conference.) “Content, […]
21 Nov 2015
The fifth annual Mobile Marketing Association’s Asia-Pacific summit held recently in Singapore, showcased a range of mobile startups and ways in which larger media agencies are acquiring or engaging with them. The MMA also publishes an annual Yearbook with best practices in mobile marketing across the region and holds annual awards called the Smarties on a […]
25 May 2014